STORY CASEFILE1,969
DOCUMENTARY STORY INTELLIGENCE

Salesman

Follow process until personality, hierarchy, failure, and the economic system emerge from small variations.

DirectorAlbert and David Maysles & Charlotte Zwerin
Year1,969
Runtime91 min
01

THE STORYTELLING PROBLEM

How do you dramatize repetitive work without imposing an external plot?

02

THE STRUCTURAL SOLUTION

Follow process until personality, hierarchy, failure, and the economic system emerge from small variations.

03

STRUCTURAL MAP

01Opening

Establish Workplace Portrait and the central dramatic question

02Orientation

Teach the audience how to read the people, world and evidence

03Development

Expand the problem through vérité and observation

04Pressure

Let Aspiration complicate the original premise

05Reversal

Change the meaning of information the audience already possesses

06Ending

Resolve the emotional movement without overstating certainty

04

INFORMATION-RELEASE STRATEGY

The film establishes its central question early, then controls when each form of evidence can meaningfully answer or complicate it.

Information is valuable only when it changes the viewer's understanding of character, causality or consequence.

The ending resolves the film's emotional movement while preserving any uncertainty essential to the subject.

05

CHARACTER SYSTEM

Protagonist

The person or collective carrying the central dramatic movement

Opposition

The force, institution, geography or internal condition restricting change

Witnesses

People who translate context and consequence

Emotional proxy

The character through whom the audience most clearly feels the stakes

06

EVIDENCE SYSTEM

Vérité

Primary evidence carrying action and presence

Observation

Context and interpretation that changes meaning

07

METHODS IN THE FIELD

METHOD 01

Use routine as a measuring instrument

Repetition is structure when outcomes and behavior change.

METHOD 02

Let work reveal character

A workplace can expose an entire national mythology.

METHOD 03

Track status inside a group

Repetition is structure when outcomes and behavior change.

METHOD 04

Find drama in variation

A workplace can expose an entire national mythology.

08

WHAT AN EDITOR CAN STEAL

01Repetition is structure when outcomes and behavior change.
02A workplace can expose an entire national mythology.
09

APPLY IT TO YOUR FILM

  1. What is the hardest storytelling problem in your material?
  2. Which structural form turns that limitation into an advantage?
  3. Does every kind of evidence have a distinct narrative job?
  4. Where does the audience's central question change?
  5. What uncertainty should the ending preserve?
10

FOLLOW THE THREAD

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